Wednesday, October 27, 2010

Lawn Care decision graphic



For this assignment, I was trying to achieve to match sentences/words and images/symbols correctly. I could think some ways to create diagrams based on this assignment; however, we already have learned to create decision tree and QFD so I decided to use decision tree.

Since the assignment was that we were not allowed to use words instead of using images, I started to write down how many images needed in the assignment. Therefore, there were four images that I had to draw: grass, temperature, wet, and insect. Then, I considered what images would represent the words well understanding when audiences look. I drew the thermometer as representing temperature, the rain as representing wet or dry (I could not think about representation of dry), and ants as representing insects. Colored thermometer with orange color (warm color), up sign, and number and made the empty space above the thermometer so the audiences will know that temperature is "above 90degrees." (I now realized that 90C is wrong, it should be 90F)
As you see the grass with flowers and butterflies image, I had trouble with this image' idea because this image should be "Do Nothing" so questioned myself that "how to represent 'Do Nothing'?", "Stop sign? but its color is red so it is going to represent 'warning'", "hand? but the audiences will understand the meaning?", "wait a minute...AHA!!! 'Do Nothing' means the grass is already 'good'!!!" Therefore, I drew flowers and butterflies as representing "lawn is ready to be on the park".     

The images of "Yes" and "No", I had some ideas; thumb up and down, smiley and sad face, color lines differently, and check and cross marks. However, I realized that there were already images and it would be confusing to understand if I drew another different images. Although check mark represents "yes and good" in the United States, it represents "no and bad" in my country. Therefore; I chose circle and cross, believing these symbols are universal because I double-checked online if there was any opposite meanings. To choose colors, I used red for "No" because red could be negative color and blue for "Yes" because opposite of red is blue. 

I decided to use only one color for lines because "No's" color is red and if lines of "No"are red, it would be too much red. I considered the balance of colors and decided to use brown lines, brown color is also soil's color which connects to the lawn. Also, most of colors that I used are bright color so dark color as brown is matched.   
  
Through this assignment I have achieved more about visual communication and to think and choose colors, understandable images for the audiences. I also have learned that how easier to choose the best product following the lines, images, and "Yes" or "No" than the sentences, and have to consider universally and care about the images deeply; otherwise, the audiences would not understand.     


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